Have you started to build an email list yet? Good, because just getting started with email marketing is half the battle.
But once you’ve built up a decent sized list, how do you start making money from it?
In this article, I’m going to show you some very easy ways to start monetizing your email list.
And best of all, it’s very easy to do.
In order for your list to be responsive to your pitches, you need to always be providing value.
That means doing research and sharing valuable case studies, tips and tricks.
It means sharing stories and making your subscribers laugh.
If you do all these things, then your subscribers will look forward to every email you send.
And when that happens, they will become more receptive whenever you try to sell.
Create your Own Product
The best thing to sell to your list is a product you create yourself.
The people on your list have subscribed to you for a reason. Because they like what you are about.
So if you create a product that solves the needs of 80% of your subscribers, then you have the potential winner.
Don’t have an idea for a product yet?
You can also ask your list to give you ideas. Or run an idea you have to your list and see how well it gets received.
Once you’ve created a minimum viable product, you can also share the product with a select number of your subscribers to get their feedback.
Promote Affiliate Products
Don’t like the idea of creating your own products? You can also make money selling affiliate products to your list.
Be very careful when you do this however.
If you do a direct pitch, then this can be quite a turnoff to your subscribers.
What works well however is to do a case study or review.
Lets say you are trying to promote ClickFunnels for example which is a popular landing page builder.
What you’d do is write an in-depth review of ClickFunnels and share exactly how you’ve been using it to make money.
You’d compare it to it’s most well-known competitors like LeadPages and you’d share what makes it so great.
If you can get your subscribers can see that you’ve actually used the product yourself, then you will likely have them following your recommendation to buy.
Segment Your List
Not everyone on your list is the same.
Some people on your list our buyers. Some are freebie seekers. And others are just completely non-responsive once they sign up to your list.
The best ways to separate these buyers from non-buyers is to segment your list.
Autoresponders like ActiveCampaign can help you do this through the use of tagging.
Infusionsoft has some powerful capabilities to help you segment your list.
Whatever autoresponder you have, take a look at what segmentation options they have and learn how to use them.
Everyone loves surprises, and everyone loves free stuff.
Why not organize a weekly giveaway to give away a relevent prize of some sort to your list.
It could be related to a product you sell yourself.
Or you could seek out product owners and see if they will sponsor your contest by contributing a prize.
Once you have secured a great prize, promote it to your list using something like KingSumo giveaways.
This is an awesome plugin that has the potential of making your contest go viral. That’s because your subscribers earn more entries into your contest if they share it with your friends. And this plugin helps manage all that.
Hopefully these ideas will kick-start you into action and you can implement them to start making money from your own list.
As a famous internet marketer once said, “the money is in the list”.
But that’s only true if you’re willing to market to your subscribers.