What’s the most best way to get traffic to your site? It’s not Facebook or Google+. It’s not getting search engine traffic from Google. The hands down best way to get more traffic to your site is through email marketing.
Yes, email marketing, which has been around forever. It’s the most tried and true method for getting more traffic to your website. It worked 10 years ago, and it still works right now.
That’s why, I always encourage my readers to build their email lists. Subscribe to your favorite autoresponder, whether it be AWeber, GetResponse or MailChimp and then follow these 3 methods I detail below to jump start your email marketing.
Create a Standalone Subscribe Page
You know how important it is to have an opt-in page on your site right? Most blogs you see will put an opt-in box in their sidebar. Or maybe below each of their posts. Sure, that works fine, but to really get a lot of subscribers, you should create your own dedicated subscribe page.
The reason why you should create one, is that it really gives you the space to describe the benefits of signing up for your list. You can come up with a bunch of bullet points, some graphics, and write some great copy to create a really great subscribe page. If you do a great job, you will often see opt-in rates 2 or 3 times that of your standard sidebar opt-in form.
As an example of a great standalone email subscribe page, check out this one on CopyBlogger.
Pick a Reliable Autoresponder
What’s the use of email marketing, if none of the emails you send end up in your subscriber’s inbox. That’s why you need to pick and choose a reliable autoresponder that knows how to deliver your emails.
There are a lot of choices out there. Aweber is a popular choice and you can read many reviews online about it. Whether it they are reviews on blogs or on forums, there is no shortage of people recommending Aweber as their autoresponder of choice.
But whatever autoresponder you choose, just make sure you thoroughly research your choice before hand so you will be happy with it. Remember, it’s very hard to switch!
Email Your List More Often
This may seem counter-intuitive, but you should try and email your list as often as possible. This is the theory set forth by master marketers like Ben Settle.
The theory is that you won’t get as many unsubscribes as you think you will. And the people that stay subscribed to your list will become more engaged.
When you send emails once a month or even less often than that, then your subscribers tend to forget who you are. Or maybe they forgot the original reason why they subscribed.
But if you email every day, then of course they will remember who you are. And if you are writing compelling emails, they will actually look forward to, and open each and every email you send to them.
Hopefully you enjoyed these email marketing tips. Try them out today, and start building a happy, response email list.