If you want to really make money online, then you need to build an email list.
But once you’ve taken all the steps to build a list full of wonderful subscribers, you still need to email them.
That’s where an email autoresponder series comes in.
An autoresponder is essentially a sequence of emails that gets sent out in order. Everyone on your email list will receive every email in that sequence.
This lets you create an amazing marketing funnel that works on autopilot once you get it setup right.
That’s because your email subscribers are some of your most loyal followers. According to this blog post from Convince and Convert, 44% of subscribers to a list made at least one purchase last year from a promotional email.
That’s a pretty amazing statistic and it should show you how important it is to create an effective email responder series.
So how do you get started?
First, you need to signup for one of the many email service providers out there.
Aweber is probably the most well known of these. Sean Roper conducted an interesting case study to find out which bloggers used which autoresponders. And in his results he found that Aweber and Mailchimp were the most popular.
This surprised me a bit since it’s usually Aweber vs Getresponse that everybody always talks about.
Anyway, whichever email service provider you choose, most allow you to send out both broadcast emails and autoresponders.
Broadcasts emails are used to send out a one-time email to your list. Examples of when you would use this are when you want to promote your latest blog post, or perhaps a time sensitive sale you are having with your product.
Autoresponders though are where the magic happens. Once you get all the emails written and loaded then everything else happens automatically.
You basically have this passive income stream that earns you money for every subscriber you add to your list.
So what’s the secret to writing awesome email autoresponders?
Here are some tips.
Write compelling subject lines
To get people to open your emails, you need to write subject lines that catch their eye. Typically, most email subscribers get lots of emails each day. So you need to standout from the pack to get your emails opened.
How do you do that?
I have two suggestions.
First keep your subject lines short. There’s only so much space available with most email reading programs so you want your subject line to fit in the available space.
Second, don’t try to trick your readers with misleading subject lines. Sure they’ll get opened, but once they read your content and see they’ve been tricked then you will likely get anyone to buy what you are selling.
Instead, keep your subject line relevant to the content you are writing about. Try to invoke curiosity without being misleading. This will ensure you get maximum open rates and maximum conversions.
The most important thing about your autoresponder series though is to build trust. Every email in the sequence should be about building that relationship with your readers.
This means when they see an email from you, they want to open it.
How do you build trust?
By sharing great content in your email. Every email should be fun to read or help your subscriber in some way.
To make your emails interesting, make sure to include interesting stories or anecdotes. This gets people excited to read your emails every day.
To create helpful emails, you could share some tip that they can implement very easily. Or you could even make a product recommendation as long as it’s relevant to your subscriber.
Always keep this in mind when adding new emails to your autoresponder series.