How to Create an Awesome Email Autoresponder Series

If you want to really make money online, then you need to build an email list.

But once you’ve taken all the steps to build a list full of wonderful subscribers, you still need to email them.

That’s where an email autoresponder series comes in.

An autoresponder is essentially a sequence of emails that gets sent out in order. Everyone on your email list will receive every email in that sequence.

This lets you create an amazing marketing funnel that works on autopilot once you get it setup right.

That’s because your email subscribers are some of your most loyal followers. According to this blog post from Convince and Convert, 44% of subscribers to a list made at least one purchase last year from a promotional email.

That’s a pretty amazing statistic and it should show you how important it is to create an effective email responder series.

So how do you get started?

First, you need to signup for one of the many email service providers out there.

Aweber is probably the most well known of these. Sean Roper conducted an interesting case study to find out which bloggers used which autoresponders. And in his results he found that Aweber and Mailchimp were the most popular.

This surprised me a bit since it’s usually Aweber vs Getresponse that everybody always talks about.

Anyway, whichever email service provider you choose, most allow you to send out both broadcast emails and autoresponders.

Broadcasts emails are used to send out a one-time email to your list. Examples of when you would use this are when you want to promote your latest blog post, or perhaps a time sensitive sale you are having with your product.

Autoresponders though are where the magic happens. Once you get all the emails written and loaded then everything else happens automatically.

You basically have this passive income stream that earns you money for every subscriber you add to your list.

So what’s the secret to writing awesome email autoresponders?

Here are some tips.

Write compelling subject lines

To get people to open your emails, you need to write subject lines that catch their eye. Typically, most email subscribers get lots of emails each day. So you need to standout from the pack to get your emails opened.

How do you do that?

I have two suggestions.

First keep your subject lines short. There’s only so much space available with most email reading programs so you want your subject line to fit in the available space.

Second, don’t try to trick your readers with misleading subject lines. Sure they’ll get opened, but once they read your content and see they’ve been tricked then you will likely get anyone to buy what you are selling.

Instead, keep your subject line relevant to the content you are writing about. Try to invoke curiosity without being misleading. This will ensure you get maximum open rates and maximum conversions.

Build Trust

The most important thing about your autoresponder series though is to build trust. Every email in the sequence should be about building that relationship with your readers.

This means when they see an email from you, they want to open it.

How do you build trust?

By sharing great content in your email. Every email should be fun to read or help your subscriber in some way.

To make your emails interesting, make sure to include interesting stories or anecdotes. This gets people excited to read your emails every day.

To create helpful emails, you could share some tip that they can implement very easily. Or you could even make a product recommendation as long as it’s relevant to your subscriber.

Always keep this in mind when adding new emails to your autoresponder series.

How To Make Money From Your Email List

Have you started to build an email list yet? Good, because just getting started with email marketing is half the battle.

But once you’ve built up a decent sized list, how do you start making money from it?

In this article, I’m going to show you some very easy ways to start monetizing your email list.

And best of all, it’s very easy to do.

Provide Value

In order for your list to be responsive to your pitches, you need to always be providing value.

That means doing research and sharing valuable case studies, tips and tricks.

It means sharing stories and making your subscribers laugh.

If you do all these things, then your subscribers will look forward to every email you send.

And when that happens, they will become more receptive whenever you try to sell.

Create your Own Product

The best thing to sell to your list is a product you create yourself.

The people on your list have subscribed to you for a reason. Because they like what you are about.

So if you create a product that solves the needs of 80% of your subscribers, then you have the potential winner.

Don’t have an idea for a product yet?

You can also ask your list to give you ideas. Or run an idea you have to your list and see how well it gets received.

Once you’ve created a minimum viable product, you can also share the product with a select number of your subscribers to get their feedback.

Promote Affiliate Products

Don’t like the idea of creating your own products? You can also make money selling affiliate products to your list.

Be very careful when you do this however.

If you do a direct pitch, then this can be quite a turnoff to your subscribers.

What works well however is to do a case study or review.

Lets say you are trying to promote ClickFunnels for example which is a popular landing page builder.

What you’d do is write an in-depth review of ClickFunnels and share exactly how you’ve been using it to make money.

You’d compare it to it’s most well-known competitors like LeadPages and you’d share what makes it so great.

If you can get your subscribers can see that you’ve actually used the product yourself, then you will likely have them following your recommendation to buy.

Segment Your List

Not everyone on your list is the same.

Some people on your list our buyers. Some are freebie seekers. And others are just completely non-responsive once they sign up to your list.

The best ways to separate these buyers from non-buyers is to segment your list.

Autoresponders like ActiveCampaign can help you do this through the use of tagging.

Infusionsoft has some powerful capabilities to help you segment your list.

Whatever autoresponder you have, take a look at what segmentation options they have and learn how to use them.

Create Giveaways

Everyone loves surprises, and everyone loves free stuff.

Why not organize a weekly giveaway to give away a relevent prize of some sort to your list.

It could be related to a product you sell yourself.

Or you could seek out product owners and see if they will sponsor your contest by contributing a prize.

Once you have secured a great prize, promote it to your list using something like KingSumo giveaways.

This is an awesome plugin that has the potential of making your contest go viral. That’s because your subscribers earn more entries into your contest if they share it with your friends. And this plugin helps manage all that.


Hopefully these ideas will kick-start you into action and you can implement them to start making money from your own list.

As a famous internet marketer once said, “the money is in the list”.

But that’s only true if you’re willing to market to your subscribers.

6 Easy To Implement Tips To A Faster Site

WordPress is an awesome platform for hosting your blog. It has a huge ecosystem, full of dedicated WordPress developers so it’s constantly being updated. And it has millions of users so you can always find help with it whenever you have problems.

It’s also super easy to personalize. There are so many different themes and plugins you can install on your blog, that it makes it super easy to customize your site to your tastes.

That said, it’s easy to go overboard. And if you do, you will find out that your WordPress blog will slow down to a crawl. This is something you want to avoid at all costs, because a slow site will cost you repeat traffic, and maybe even potential subscribers and clients.

That’s why you should always take the time to do an audit and make sure your WordPress site is always loading as fast as possible.

Below, are some of my best tips on how to speed up WordPress. You don’t need to implement all these tips, but at least try a few on your site. Once you do, you will definitely notice a significant speed up in the load times of your site.

1. Choose a Good Web Host

Yeah, shared web hosting might seem like a good idea. If you read different bloggers, you see everyone promoting the same shared hosting companies. But the problem with shared web hosting in general is that is slow. Especially during high traffic times. This is because like the name implies, you are “sharing” your server with countless other web sites. So all the traffic that is hitting their sites is affecting your site as well.

Instead, go with a wordpress hosting solution. Sure you pay a little more, but your sites will run much, much faster. And you will experience much less downtime.

The web host I always recommend to everyone is… WPEngine.


They offer awesome support, their plans are affordable, and my sites are always up with them. Don’t just take my word for it, but take a look at this review of their hosting by Peter Shilling.

2. Choose a Good WordPress Framework/Theme

There are so many WP themes out there that it’s hard to choose. But one of the considerations that you need to make is how fast your theme is. Different themes are developed by different coders, and some know how to make their themes fast and some don’t.

There are a lot of fancy themes that have a ton of functionality. But the problem is that their themes have a lot of bloat in theme which causes them to be slow.

In my experience, the guys at Elegant Themes have done a great job at making their themes load fast. Take a look at some of the top Elegant themes and you can see what I mean.


3. Use a Good Caching Plugin

There are a lot of good caching plugins for wordpress. I know a lot of people are fans of WP Super Cache for example. But my personal caching plugin of choice is W3 Total cache. It’s easy to use, and with just a few tweaks can make your site start loading super fast.

4. Take advantage of a content delivery network (CDN)

What a CDN does is take all of your site’s static files and hosts them on different servers around the world. When a someone visits your site, they will download these static files from the server closest to them. This decreases their page load times and makes them much happier.

My current recommended CDN is MaxCDN. They have affordable plans for bloggers like myself, and they make it very easy to setup and use. It even integrates with W3 Total Cache! If you’re interested in trying them out, take a look at this MaxCDN discount page and use the coupon listed there.


5. Optimize Your Images

Images can take up the majority of the page load times on your blog. Luckily, there is a plugin called WP Smush.It which you can install which will automatically compress your image files sizes as you upload them to your site. It’s quick, easy and there is no excuse not to use it.

6. Optimize your WP Database

After your site has been up awhile, your database will start accumulating a bunch of unnecessary junk. This will eventually start to slow down your site. What I do on my sites is install the plugin WP-Optimize. It will optimize your DB for you, including removing spam, unapproved comments, trash posts, trackbacks and pingbacks. Very cool.

My IM Rolodex

There are some great IM products out there. Pick and choose the right ones and they can really make your life so much easier.

But there’s a ton of crappy products as well. Waste time with these and they can really make you pull your hair out.

Luckily, I’ve done a lot of the legwork for you, and in this post I’m going to recommend some of my favorite products and services.


Hostgator – The best solution for cheap and affordable web hosting. I’ve been using them for several years now, and I’ve been very happy with their service. The best web hosting stays out of your way, and Hostgator does this.


Genesis Theme Framework – Genesis powers many of the most popular blogs out there. It has built in hooks that make customization simple and there are lots of great child themes for it which makes it easy to design the site you really want. This site for example is using Prose child theme. If you want to take the plunge, don’t forget to grab your bonus discount.

Thrive Content Builder – Thrive content builder is an amazing wordpress plugin that gives you a super powered WordPress editor. It has drag and drop capabilities and it makes it super simple to create great looking sales and product pages. Read the full review of Thrive Content Builder over at SlickWP.


JustRetweet – Hands down the best platform for getting more Retweets, FB likes and Google plus ones. Easier to use than ViralContentBuzz but without the spam of other similar sites. I like it, because I can always find a bunch of things to share with my followers.


QuickSprout – Best blog for learning about marketing in general. Neil Patel is the master of driving traffic to your sites and I love most of his SEO articles.

Social Triggers – This is an awesome blog for Entrepreneurs. Derek Halpern is one of the very best at figuring out what makes people “tick” online.

3 Ways To Boost Your Email Marketing Efforts


What’s the most best way to get traffic to your site? It’s not Facebook or Google+. It’s not getting search engine traffic from Google. The hands down best way to get more traffic to your site is through email marketing.

Yes, email marketing, which has been around forever. It’s the most tried and true method for getting more traffic to your website. It worked 10 years ago, and it still works right now.

That’s why, I always encourage my readers to build their email lists. Subscribe to your favorite autoresponder, whether it be AWeber, GetResponse or MailChimp and then follow these 3 methods I detail below to jump start your email marketing.

Create a Standalone Subscribe Page

You know how important it is to have an opt-in page on your site right? Most blogs you see will put an opt-in box in their sidebar. Or maybe below each of their posts. Sure, that works fine, but to really get a lot of subscribers, you should create your own dedicated subscribe page.

The reason why you should create one, is that it really gives you the space to describe the benefits of signing up for your list. You can come up with a bunch of bullet points, some graphics, and write some great copy to create a really great subscribe page. If you do a great job, you will often see opt-in rates 2 or 3 times that of your standard sidebar opt-in form.

As an example of a great standalone email subscribe page, check out this one on CopyBlogger.

Pick a Reliable Autoresponder

What’s the use of email marketing, if none of the emails you send end up in your subscriber’s inbox. That’s why you need to pick and choose a reliable autoresponder that knows how to deliver your emails.

There are a lot of choices out there. Aweber is a popular choice and you can read many reviews online about it. Whether it they are reviews on blogs or on forums, there is no shortage of people recommending Aweber as their autoresponder of choice.

But whatever autoresponder you choose, just make sure you thoroughly research your choice before hand so you will be happy with it. Remember, it’s very hard to switch!

Email Your List More Often

This may seem counter-intuitive, but you should try and email your list as often as possible. This is the theory set forth by master marketers like Ben Settle.

The theory is that you won’t get as many unsubscribes as you think you will. And the people that stay subscribed to your list will become more engaged.

When you send emails once a month or even less often than that, then your subscribers tend to forget who you are. Or maybe they forgot the original reason why they subscribed.

But if you email every day, then of course they will remember who you are. And if you are writing compelling emails, they will actually look forward to, and open each and every email you send to them.

Final Thoughts

Hopefully you enjoyed these email marketing tips. Try them out today, and start building a happy, response email list.

Introducing the New Genesis Theme Framework 2.0

Premium WordPress Themes by StudioPress

Are you someone that wants to create a great looking website, but doesn’t know how to code? Do you just want to concentrate on producing content and building you business?

If that sounds like you, then you should probably invest in some sort of theme framework. There are many different types of wordpress theme frameworks out there, from Thesis Theme to Catalyst Theme. But the theme that’s getting all the attention these days is the new Genesis Theme 2.0 by Studiopress.

The Genesis theme framework has been very popular for many years now. It’s mostly known for it’s extensive selection of child themes. For example, take a look at the Generate Child Theme which is a stunning example of the type of themes you can use with Genesis.

The new Genesis 2.0 brings several new features to the table including:

  • Serious security improvements.
  • Super fast page load times.
  • Rock solid SEO support.
  • Beautiful looking designs.
  • A great foundation for building wordpress sites

Why does Genesis 2.0 provide such a great foundation? Well first off, it’s built using the latest web technologies. So you get HTMl5 support which means your site will have better cross-browser compatibility. It also means your site will be mobile friendly, so it will look nice on any device your visitors may be on, from their iPhone, iPad or plain old desktop computer.

Plus, Genesis is insanely flexible. Want to add an author box to your page? It’s super easy to do. Anything more complicated can be achieved using Genesis hooks.

It’s all very cool, so you should definitely give Genesis Theme 2.0 a shot if you’re ready to build your next website.