6 Easy To Implement Tips To A Faster Site

WordPress is an awesome platform for hosting your blog. It has a huge ecosystem, full of dedicated WordPress developers so it’s constantly being updated. And it has millions of users so you can always find help with it whenever you have problems.

It’s also super easy to personalize. There are so many different themes and plugins you can install on your blog, that it makes it super easy to customize your site to your tastes.

That said, it’s easy to go overboard. And if you do, you will find out that your WordPress blog will slow down to a crawl. This is something you want to avoid at all costs, because a slow site will cost you repeat traffic, and maybe even potential subscribers and clients.

That’s why you should always take the time to do an audit and make sure your WordPress site is always loading as fast as possible.

Below, are some of my best tips on how to speed up WordPress. You don’t need to implement all these tips, but at least try a few on your site. Once you do, you will definitely notice a significant speed up in the load times of your site.

1. Choose a Good Web Host

Yeah, shared web hosting might seem like a good idea. If you read different bloggers, you see everyone promoting the same shared hosting companies. But the problem with shared web hosting in general is that is slow. Especially during high traffic times. This is because like the name implies, you are “sharing” your server with countless other web sites. So all the traffic that is hitting their sites is affecting your site as well.

Instead, go with a wordpress hosting solution. Sure you pay a little more, but your sites will run much, much faster. And you will experience much less downtime.

The web host I always recommend to everyone is… WPEngine.

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They offer awesome support, their plans are affordable, and my sites are always up with them. Don’t just take my word for it, but take a look at this review of their hosting by Peter Shilling.

2. Choose a Good WordPress Framework/Theme

There are so many WP themes out there that it’s hard to choose. But one of the considerations that you need to make is how fast your theme is. Different themes are developed by different coders, and some know how to make their themes fast and some don’t.

There are a lot of fancy themes that have a ton of functionality. But the problem is that their themes have a lot of bloat in theme which causes them to be slow.

In my experience, the guys at Elegant Themes have done a great job at making their themes load fast. Take a look at some of the top Elegant themes and you can see what I mean.

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3. Use a Good Caching Plugin

There are a lot of good caching plugins for wordpress. I know a lot of people are fans of WP Super Cache for example. But my personal caching plugin of choice is W3 Total cache. It’s easy to use, and with just a few tweaks can make your site start loading super fast.

4. Take advantage of a content delivery network (CDN)

What a CDN does is take all of your site’s static files and hosts them on different servers around the world. When a someone visits your site, they will download these static files from the server closest to them. This decreases their page load times and makes them much happier.

My current recommended CDN is MaxCDN. They have affordable plans for bloggers like myself, and they make it very easy to setup and use. It even integrates with W3 Total Cache! If you’re interested in trying them out, take a look at this MaxCDN discount page and use the coupon listed there.

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5. Optimize Your Images

Images can take up the majority of the page load times on your blog. Luckily, there is a plugin called WP Smush.It which you can install which will automatically compress your image files sizes as you upload them to your site. It’s quick, easy and there is no excuse not to use it.

6. Optimize your WP Database

After your site has been up awhile, your database will start accumulating a bunch of unnecessary junk. This will eventually start to slow down your site. What I do on my sites is install the plugin WP-Optimize. It will optimize your DB for you, including removing spam, unapproved comments, trash posts, trackbacks and pingbacks. Very cool.

My IM Rolodex

There are some great IM products out there. Pick and choose the right ones and they can really make your life so much easier.

But there’s a ton of crappy products as well. Waste time with these and they can really make you pull your hair out.

Luckily, I’ve done a lot of the legwork for you, and in this post I’m going to recommend some of my favorite products and services.

Hosting

Hostgator – The best solution for cheap and affordable web hosting. I’ve been using them for several years now, and I’ve been very happy with their service. The best web hosting stays out of your way, and Hostgator does this.

Blogging

Genesis Theme Framework – Genesis powers many of the most popular blogs out there. It has built in hooks that make customization simple and there are lots of great child themes for it which makes it easy to design the site you really want. This site for example is using Prose child theme. If you want to take the plunge, don’t forget to grab your bonus discount.

Thrive Content Builder – Thrive content builder is an amazing wordpress plugin that gives you a super powered WordPress editor. It has drag and drop capabilities and it makes it super simple to create great looking sales and product pages. Read the full review of Thrive Content Builder over at SlickWP.

Social

JustRetweet – Hands down the best platform for getting more Retweets, FB likes and Google plus ones. Easier to use than ViralContentBuzz but without the spam of other similar sites. I like it, because I can always find a bunch of things to share with my followers.

Websites

QuickSprout – Best blog for learning about marketing in general. Neil Patel is the master of driving traffic to your sites and I love most of his SEO articles.

Social Triggers – This is an awesome blog for Entrepreneurs. Derek Halpern is one of the very best at figuring out what makes people “tick” online.

3 Ways To Boost Your Email Marketing Efforts

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What’s the most best way to get traffic to your site? It’s not Facebook or Google+. It’s not getting search engine traffic from Google. The hands down best way to get more traffic to your site is through email marketing.

Yes, email marketing, which has been around forever. It’s the most tried and true method for getting more traffic to your website. It worked 10 years ago, and it still works right now.

That’s why, I always encourage my readers to build their email lists. Subscribe to your favorite autoresponder, whether it be AWeber, GetResponse or MailChimp and then follow these 3 methods I detail below to jump start your email marketing.

Create a Standalone Subscribe Page

You know how important it is to have an opt-in page on your site right? Most blogs you see will put an opt-in box in their sidebar. Or maybe below each of their posts. Sure, that works fine, but to really get a lot of subscribers, you should create your own dedicated subscribe page.

The reason why you should create one, is that it really gives you the space to describe the benefits of signing up for your list. You can come up with a bunch of bullet points, some graphics, and write some great copy to create a really great subscribe page. If you do a great job, you will often see opt-in rates 2 or 3 times that of your standard sidebar opt-in form.

As an example of a great standalone email subscribe page, check out this one on CopyBlogger.

Pick a Reliable Autoresponder

What’s the use of email marketing, if none of the emails you send end up in your subscriber’s inbox. That’s why you need to pick and choose a reliable autoresponder that knows how to deliver your emails.

There are a lot of choices out there. Aweber is a popular choice and you can read many reviews online about it. Whether it they are reviews on blogs or on forums, there is no shortage of people recommending Aweber as their autoresponder of choice.

But whatever autoresponder you choose, just make sure you thoroughly research your choice before hand so you will be happy with it. Remember, it’s very hard to switch!

Email Your List More Often

This may seem counter-intuitive, but you should try and email your list as often as possible. This is the theory set forth by master marketers like Ben Settle.

The theory is that you won’t get as many unsubscribes as you think you will. And the people that stay subscribed to your list will become more engaged.

When you send emails once a month or even less often than that, then your subscribers tend to forget who you are. Or maybe they forgot the original reason why they subscribed.

But if you email every day, then of course they will remember who you are. And if you are writing compelling emails, they will actually look forward to, and open each and every email you send to them.

Final Thoughts

Hopefully you enjoyed these email marketing tips. Try them out today, and start building a happy, response email list.

Introducing the New Genesis Theme Framework 2.0

Premium WordPress Themes by StudioPress

Are you someone that wants to create a great looking website, but doesn’t know how to code? Do you just want to concentrate on producing content and building you business?

If that sounds like you, then you should probably invest in some sort of theme framework. There are many different types of wordpress theme frameworks out there, from Thesis Theme to Catalyst Theme. But the theme that’s getting all the attention these days is the new Genesis Theme 2.0 by Studiopress.

The Genesis theme framework has been very popular for many years now. It’s mostly known for it’s extensive selection of child themes. For example, take a look at the Generate Child Theme which is a stunning example of the type of themes you can use with Genesis.

The new Genesis 2.0 brings several new features to the table including:

  • Serious security improvements.
  • Super fast page load times.
  • Rock solid SEO support.
  • Beautiful looking designs.
  • A great foundation for building wordpress sites

Why does Genesis 2.0 provide such a great foundation? Well first off, it’s built using the latest web technologies. So you get HTMl5 support which means your site will have better cross-browser compatibility. It also means your site will be mobile friendly, so it will look nice on any device your visitors may be on, from their iPhone, iPad or plain old desktop computer.

Plus, Genesis is insanely flexible. Want to add an author box to your page? It’s super easy to do. Anything more complicated can be achieved using Genesis hooks.

It’s all very cool, so you should definitely give Genesis Theme 2.0 a shot if you’re ready to build your next website.